31 in 31 - making friends (cont) - dog parks

“Making friends” (Cont) – Dog parks

Many towns in my area now have or are in process of setting up dog parks. For example, in my town, Ipswich, MA, my wife and I were part of a group that helped set up a dog on the beach. It is simply an incredible opportunity for dog to run free on a beautiful beach in the winter months. To raise money for their dog parks, the leadership teams of the various towns often sponsor events, usually dog fairs of one sort or another, to raise money for the park. They have booths with vendors and usually some demonstrations. I have been volunteering at these events in several of the towns nearby doing dog massage. As you might imagine, dog massage has terrific entertainment value because it is so much fun to see a dog truly settle in (or not sometimes) with the simplicity of massage. In the process I have been making friends with the leadership teams all of whom have extensive electronic connections through facebook, email etc. with dog owners in their town. They have been publicizing my dog massage business to their membership and some people have specifically come to these events to get a massage for their dog. I have been handing out my cards and some info and “letting the word go forth”. In my next blog, I will explain how all these marketing efforts may come together in a symphony of massage