“Making friends” (Cont) – Doggie Day Care Centers
Doggie day care centers have come into their own in the past 15 years. What used to be considered a frivolity is now a necessity for many working individuals who love their dogs. A typical daily fee for a suburban doggie day care is $25-$30 and the cities can be twice or three times more. While the goal of a shelter is to get their dogs adopted, the goal of the doggie day care is to provide a safe and enjoyable place for the dog. I approached two doggie day care places and offered to do free massages with full write-ups as a “value-add” for their business. We allowed any of heir owners to opt out if they did not want to participate but none did. The word started to spread which led to a free evening class to introduce dog massage. This was followed up for a “for pay” series of classes. In both of the places I worked, I formed a class and even gave the doggie day care owner some of the proceeds. I am offering a second round of classes starting in September. In addition, I am becoming part of the fabric of the day care center. Owners can sign up and pay for a massage whenever they wish and we work out the logistics with the intent of having several massages to do at the same time. I always remind myself that I am in the “ambassador and pioneer” phase of this venture and my inner mantra is “let the word go forth.”
No comments:
Post a Comment